Yeo Valley: Milk producer and top organic brand
The guiding mantra at Yeo Valley is SQSPPP – safety, quality, service, people, plant and profit. “If you get that right and in that order, and if the world is fair, you should be making a decent return,” says Mr Mead.… See more
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2011: Yeo Valley Organic, Marketing Communications - Case Study
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Volumes were also up, doubling the market’s growth rate. Yeo Valley’s share of the adult yoghurt market increased from 4.9% to 5.3% (over the past 12 months) and its share of the organic …
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