BOGO: The Truth Behind Buy One Get One Free “Sales”

Jun 10, 2024 · It appears as if the customer is saving $4.39 in the sale (the price of the “free” one), when they are, in fact, saving only $3.60. This is a very common sales tactic.And while …

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BOGO: The Truth Behind Buy One Get One Free “Sales”

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The Shady Economics Of ‘buy One, Get One Free’ Deals

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Let’s imagine you’re hankering for a treat and you are offered a choice: A Hershey’s Kiss for $0.01, or a much higher-quality Lindt truffle for $0.15. Which would you go with? In his book Predictably Irrational, behavioral economist Dan Ariely ran this exact experimentand found that 73% of folks chose the pricier Lindt. But when he changed the pric...

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LPT: If Publix Says An Item Is “Buy One Get One Free” It ... - Reddit

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I hate to be years late…. But that is 100% not true at Publix stores in Georgia and a few other southeastern states. In Florida you have to but 1 at full price to get the 2nd free. But in Georgia …

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FAQs about BOGO: The Truth Behind Buy One Get One Free “Sales” Coupon?

What is Bogo (buy one get one)?

BOGO (Buy One Get One) is a well-known sales promotion strategy that provides value to shoppers by offering an additional item for free or at a significant discount upon purchasing an initial product. Businesses use such offers to increase sales volume, clear inventory, attract new customers, and promote new or underperforming products. ...

Is a BOGO offer a good deal for the consumer?

A BOGO (Buy One Get One) offer or promotion can be obtained through a coupon or as part of a broad sales event. From the consumer's perspective, it's a great deal. However, for the retailer, it's an effective way to quickly sell inventory while still making a profit. It's a win-win situation for both parties, but the actual value to the consumer depends on the specific offer. ...

Why do consumers prefer buy-one-get-one free (Bogo) deals over multi-buy percentage deals?

Consumers prefer Buy-One-Get-One free (BOGO) deals over multi-buy percentage deals. The preference is amplified when the discount is relatively high. Complementarily, BOGO deals attract more attention at high discount levels. Promotion deals and price reductions are common strategies retailers use to attract consumers. ...

What is a Bogo sale?

The term BOGO is used by grocery and retail stores to describe a buy-one-get-one-free sale. This means, if you purchase one item at the retail price, the second item (usually identical) is FREE. Sounds great, right? Lot’s of people like getting free stuff! ...

How much money does a Bogo sale make?

If they run a standard 50%-off sale, they make a $30 profit ($50 – $20). With a BOGO, they offload two products instead of one and walk away with the same profit per pair. A buy one, get one free is a glorified 50% sale (visual: Zachary Crockett / The Hustle) ...

What does Bogo mean in retail?

BOGO simply means "buy one, get one." It is a sales promotion during which shoppers are offered a free or a discounted product (for instance, they only pay half price) when another product of the same or higher value is purchased. BOGO can certainly serve as an example of a bundle discount. Why is BOGO effective? ...